Patek Philippe is celebrating the 10 years of their ‘Generations’ campaign with a traveling exhibition of inspiring photographs. Perusing the pages of watch titles, one frequently sees campaigns from watch companies great and humble. More...

French football legend Zinedine Zidane is IWC’s new ambassador. The Schaffhausen-based Swiss luxury watch brand IWC unveiled its new Ingenieur Automatic Edition Zinedine Zidane in Paris recently. More...

Blancpain is already well known as creators and innovators of tourbillon watches but it must be slightly disconcerting for the watchmakers of Le Brassus to have to compete head-to-head with the legacy of Abraham Louis Breguet. More...

The Masters of Time, also known as Maȋtres du Temps, is an initiative by Steven Holtzman to bring master watchmakers together to create masterful timepieces. Holtzman is an industry veteran, with 25 years in the sales and distribution of watches in the USA. More...

Come June 19th 2008, Cartier celebrates love and the spirit of giving yet again with Cartier Love. Humanitarian efforts and the arts come together this year in a bid to spread the message love all over the globe. More...

Watch Tribune's  esteemed editor and master watchmaker Ron DeCorte has been given his own column on Patek Philippe’s official website. Ron of course remains the horology editor at  Luxury-Insider.com. More...

The contemporary movie version of Iron Man presents us with an intriguing question: what sort of watch does a man who can make – using medieval tools – miniature reactors with palladium wear? More...