The House of Piaget now has an Asian face for its dazzling collection of watches and jewelry – that of award-winning Hong Kong actress Maggie Cheung.

Piaget CEO Philippe Léopold-Metzger announced the brand’s new partnership with Cheung at a press conference held at the Ullens Centre for Contemporary Art in Beijing on March 26th 2008.

Explaining his choice, Mr. Léopold-Metzger says Cheung’s cosmopolitan, distinguished and genuine personality embodies the Piaget brand perfectly.

“She has style and the perfect combination of modern and traditional facets. A genuine personality.”