Vacheron Constantin explores more of its potential with an entire new collection that allows it to do what no other watch brand has ever accomplished.

Named after the street their own maison was founded on by Jean-Marc Vacheron, this collection is really one watch but, in a stroke of unrivalled cleverness, it is also many watches.

Each watch’s basic looks may be altered, according to Vacheron Constantin, at the point of sale itself, thus generating a whole new watch.

Presumably, qualified technicians must do this because the average person still cannot remake the watch. Just how many variations are there? Vacheron Constantin says more than 400 and the illustration provided will give you some idea of how they accomplish this.

The other fait accompli here is the introduction of state-of-the-art anti-forgery measures – the very same techniques employed to create and safeguard currency. In a suitably inspired move, these measures have been transformed into art by the great house. More needs to be said about this piece and we will be returning to it in our SIHH special.