We have previously covered the IWC Schaffhausen Edition Laureus watch, fresh from the Salon International Haute Horlegerie. Parts of proceeds of the sales of that model go to the Laureus Sport for Good Foundation.

Now the Swiss watchmaker announces the publication of Let the Children Play, a completely not-for-profit item. This is an illustrated book featuring photographers and articles outlining the work of the foundation. This coffee table book is a 276-page hard cover publication that can be ordered from www.iwc.com or www.laureus.com.

Accompanying this story are just a few of the rousing images in the book. These images are distinguished by being gritty and true-to-life while capturing inspirational moments even in slums or refuse dumps.