Bugatti and Parmigiani Fleurier have updated their collaborative Bugatti Type 370 watch collection with an edition that pays tribute to Bugatti’s Veyron Faubourg Par Hermes car.

The original collection debuted in 2005 and represented the work of three intensive years, and the efforts of a team of micro-mechanical engineers and watchmakers at Parmigiani Fleurier and Vaucher Manufacture.

The automobile makes its presence felt along the transversal movement (a horological premiere at that time) in which the movement is laid out on its side, spread between five plates in perfect alignment, highly evocative of a car engine. The dial is effectively on the case-middle, between the lugs, to allow easy reading of time for the wearer behind the wheel.

Apart from the mechanics, the aesthetics of the watch is a nod to the Italian-founded French marque, with certain wheels in the watch’s “engine” cut to resemble the trademark Bugatti wheel rims.

The movement – with the motions of the gear train clearly visible – is on show behind sapphire crystals, taking the place of the traditional watch face and the case back. Priced at US$299,000, the watch is limited to 20 pieces, with Hermes leather strap in 18-carat rose gold or brushed white gold.