Luxury Institute’s 2009 Luxury Brand Status Index (LBSI) survey has ranked Swiss luxury watchmaker IWC as the top watch brand for high net worth USA luxury goods customers. The survey attempts to rank luxury brands solely on the independently verified perceptions of wealthy consumers.

“We are incredibly proud of this achievement – it is a true testament to the heritage of the brand,” claims Benoit de Clerck, President of IWC North America.

IWC was rated tops in three out of four categories: consistently superior quality, uniqueness and exclusivity, making the customer feel special across the entire experience, and being consumed by people who are admired and respected. The brand achieved a score of 7.87 out of 10.

IWC also emerged as the brand most readily recommended and most worthy of a price premium. The survey also reports that consumers who rated IWC No. 1 described the brand as “rare and exceptional,” “the standard” and having “unique design and classic looks.”

A national sample of 1,013 ultra-wealthy USA consumers, with minimum investible assets of USD2 million, and median investible assets of USD4.1 million, was surveyed online. Survey results were weighted to match demographic and net-worth profiles of the same audience according to the latest Survey of Consumer Finances from The Federal Reserve.

via Luxury Insider